Information is paramount to successful design. It helps to
define problems, identify opportunities, and to structure
strategic objectives and design criteria for the design exploration
and manufacturing implementation phases.
Our research tools and methodologies allow us to develop a
market and user centered understanding of
our clients business
and to identify those attributes that make a product more
appealing to the end user or purchasing decision maker, whether
it is through functional and feature enhancements, ergonomics,
aesthetics, or product colors, graphics and packaging.
As a result, we have tailored our research process to be sufficiently
flexible to cater to their individual business and marketing
strategies. While we transform raw field data into a strategy
for product innovation, the result is a product that answers
the needs and preferences of the customer, while at the same
time positively affecting our client's bottom line.